---
title: Landing
description: Te conectamos con las empresas que son relevantes para tu negocio, identificamos las cuentas de alto valor y los contactos claves a...
---

[![Recurso 1 (2)](https://landings.latonegroup.com/hs-fs/hubfs/Recurso%201%20(2).png?width=200&height=39&name=Recurso%201%20(2).png "Recurso 1 (2)")](https://www.latonegroup.com)

## Estrategias de 

## Account Based Marketing (ABM)

## Hechas a la medida

En la primera temporada de The Lat One Series descubre cómo implementar una estrategia de ABM, integrando actividades de marketing a través del funnel de ventas.

## Aquí te contamos cómo adaptar esta estrategia en tu negocio. 

## Capítulo 1

## Alineación de Ventas y Marketing = Smarketing

Continúa viendo todos los capítulos y accede a tu guía de ejecución de estrategias ABM

![Assets-Landing_IMG-Formulario (1)](https://landings.latonegroup.com/hs-fs/hubfs/Assets-Landing_IMG-Formulario%20(1).png?width=552&height=381&name=Assets-Landing_IMG-Formulario%20(1).png "Assets-Landing_IMG-Formulario (1)")

[![Assets-Landing-ivone](https://landings.latonegroup.com/hubfs/Assets-Landing-ivone.png "Assets-Landing-ivone")](https://www.linkedin.com/in/ivonne-lopez/)

[![Assets-Landing_CTA-01](https://landings.latonegroup.com/hubfs/Assets-Landing_CTA-01.png "Assets-Landing_CTA-01")](https://meetings.hubspot.com/jully-andrea)

![Assets-Landing_IMG-01](https://landings.latonegroup.com/hubfs/Assets-Landing_IMG-01.png "Assets-Landing_IMG-01")

[![Assets-Landing_IMG-Fabian](https://landings.latonegroup.com/hs-fs/hubfs/Assets-Landing_IMG-Fabian.png?width=360&height=366&name=Assets-Landing_IMG-Fabian.png "Assets-Landing_IMG-Fabian")](https://www.linkedin.com/in/fabianbarrera/)

## Fabián Barrera

## CEO

<https://www.linkedin.com/in/fabianbarrera/>

[![Assets-Landing_IMG-Claudia](https://landings.latonegroup.com/hs-fs/hubfs/Assets-Landing_IMG-Claudia.png?width=360&height=366&name=Assets-Landing_IMG-Claudia.png "Assets-Landing_IMG-Claudia")](https://www.linkedin.com/in/claudiarodriguezvicente/)

## Claudia Rodríguez 

## Directora regional

<https://www.linkedin.com/in/claudiarodriguezvicente/>

[![Assets-Landing_IMG-Mayra](https://landings.latonegroup.com/hs-fs/hubfs/Assets-Landing_IMG-Mayra.png?width=360&height=366&name=Assets-Landing_IMG-Mayra.png "Assets-Landing_IMG-Mayra")](https://www.linkedin.com/in/mayra-garcia-0731916/)

## Mayra García

## Partner Country Manager

<https://www.linkedin.com/in/mayra-garcia-0731916/>

## Te conectamos con las empresas que son relevantes para tu negocio, identificamos las cuentas de alto valor y los contactos claves a influenciar.

[![Assets-Landing_Logo-LatOne_B](https://landings.latonegroup.com/hs-fs/hubfs/Assets-Landing_Logo-LatOne_B.png?width=120&height=125&name=Assets-Landing_Logo-LatOne_B.png "Assets-Landing_Logo-LatOne_B")](https://latonegroup.com/)

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